The new site was created to offer solutions tailored to the unique needs of customers for each of Panasonic Industrial Company’s business divisions. Customers quickly gain access to information and search capabilities created to facilitate and speed the product specification process.

"Our new site is end user focused and tailored to the wide range of unique product requirements customers rely on Panasonic to deliver,” said Michelle Shakespeare-Martin, Panasonic Battery Marketing Manager. “The new site provides each visitor with fast access to the information and robust content they need to make a product and purchasing decision and then completes the process by connecting users with sales representatives and distributors best suited to provide product quickly and efficiently."

Each business division's section of the site is tailored to the specific needs of their users. For example, Panasonic Electronic Components offers thousands of passive, electromechanical and RF components that can make product searches time consuming. The new Electronic Components area of the Panasonic Industrial site now features a Parametric Search tool for quick, easy and accurate specification search.

"A Parametric Search tool is necessary for design engineers that rely on our site to do spec-in and design work,” said Sandy Jaouen, Panasonic Electronic Components Strategic Marketing Manager. “Our new site allows customers to quickly sift though thousands of Panasonic Electronic Component parts to find the right part number for their application. This speed and efficiency is something our previous site did not offer.”

www.panasonic.com/industrial