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E-T-A makes changes to distribution agreement |
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 E-T-A Circuit Breakers has ended its long standing
distribution agreement with a number of large national distributors.
-“After extended and favourable relationships
with these distributors, we feel it’s time to change our distribution
model to better reflect the changing realities of distribution in
Canada,” commented Bob Ashmore, General Manager of E-T-A Circuit
Breakers.Mr. Ashmore continues, “as one of the largest
circuit breaker manufacturers in the world, our product line is
evolving towards electronic, solid state circuit protectors to serve the
changing manufacturing trends on the global stage. We therefore need to
align our company with distributors whom have individual strengths and
capabilities in specific industry categories.E-T-A has moved to a regional distribution strategy that
will allow the company to match their business with distributors who
have the capabilities to allow them to become more of a strategic
partner and provide the focus that will help grow the business.With this in mind, E-T-A is pleased to announce that they
have expanded their distribution agreement with Motion Micro, as an
‘E-T-A Certified’ distribution partner.Motion Micro
brings many strengths to the table that fit E-T-A’s new distribution
model. They have a different approach to distribution than most of their
competitors in Canada. Motion Micro have had a strong, steady growth
because they have positioned themselves as ‘strategic channel partners’
with a smaller number of key lines which allows them to work closely
with manufacturers and the customer, providing exceptional personalized
service. Their strong team approach and commitment to stocking product
allows them to become an intimate partner, providing more value than a
traditional distributor.Steve Kulba, Area Sales
& Marketing Manager for Motion Micro, commented “ we are excited
about being part of E-T-A’s new distribution plan. We have a
‘back-to-basics strategy’ that makes us very easy to do business with.
We see our sales team as an extension of E-T-A in the market place.”www.e-t-a.comFor more CE News, click hereTo subscribe to the CE eNewsletter, click
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E-T-A Circuit Breakers has ended its long standing
distribution agreement with a number of large national distributors.
